🧑🎤 BTS V Coca-Cola Ambassador Announcement
On August 1, 2025, Coca-Cola officially named BTS’s V (Kim Taehyung) its new global ambassador for the highly anticipated “Best Coke Ever” campaign.
The announcement immediately trended worldwide.
This strategic partnership blends Coca-Cola’s iconic status with one of Korea’s most influential and globally loved stars.
The move is part of Coca-Cola’s efforts to promote its reinvented Coke Zero, which first launched in Korea in 2006 as its first Asian market.
🥤 Inside the “Best Coke Ever” Campaign
The “Best Coke Ever” campaign focuses on Coca-Cola Zero’s updated formula, flavor, and branding.
With BTS V as the face of the campaign, Coca-Cola aims to reinforce its market dominance in Korea and expand globally.
“I’m truly happy to be part of this campaign,” said V.
“I can’t wait to show the charm of the new Coke Zero.”
Korean fans already associate V with premium image and trust, making this collaboration a natural fit.
🎬 Teaser Video: V’s Iconic Appearance
The teaser video, now available on Coca-Cola’s YouTube and Instagram, is only 15 seconds long—but has made a big impact.
In the clip, V watches a Coke ad on screen that says:
“Best Coke Ever?”
He turns to the camera with a smile and replies:
“Yes! I’ve got to try it.”
Fans praise his visuals, charm, and the cinematic production of such a short but effective teaser.
🌏 Impact on Korea and Global Coke Zero Fans
This campaign is expected to skyrocket sales in Korea, where Coke Zero is already popular.
With BTS’s global fanbase (ARMY) behind it, the campaign will likely trend across markets in the U.S., Japan, Southeast Asia, and beyond.
It also highlights how K-pop stars now define global brand identity, with V leading the way.
The collaboration shows how Korean culture, celebrity, and marketing now work together as global forces.
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From music to soft drinks, BTS V Coca-Cola ambassador status proves that Kim Taehyung isn’t just a singer—he’s a brand powerhouse.
With charisma, elegance, and massive fan power, he’s now the face of the “Best Coke Ever.”
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